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Mower welcomes leadership coach Michael Sgro as agency’s first “Coach-in-Residence”

By: Patricia Nugent Senior Vice President, Public Relations 06.28.2023


Based in Syracuse, NY, Sgro will support Mower executives across the U.S. Mower, the 100% employee-owned advertising, marketing and public relations agency, is raising the bar on professional development opportunities for its 150+ executives across the U.S. with the introduction of a new “Coach-in-Residence.” Michael Sgro, CPBC of Michael Sgro Leadership Coaching will be based in Mower’s Syracuse, NY headquarters, turning the celebrated educator and coach into an onsite and virtual advisor for the agency, which was recently named a top large agency of the year by the Association of National Advertisers and one of PRWeek’s “Best Places to Work.” Sgro will operate his business from his new dedicated workspace at Mower and will provide both in-person and virtual support for Mower’s employee owners via lunch and learn events, group coaching, one-on-one support, and mentoring. As Mower’s Coach-in-Residence, he will help accelerate the agency’s communication skills, ignite employee engagement and foster Mower’s core values: Act like an owner; Be insatiably curious; Always raise the bar; Never give up; Put community first; and Have fun. “We are lucky to call Michael a ‘Fierce Friend’ of Mower, and I’m very happy to welcome him to Mower’s headquarters as both a new neighbor and a trusted advisor,” said Stephanie Crockett, president and CEO of Mower. She continued, “He has previously supported our executives across our 10 markets with emotional training intelligence work, and as our first Coach-in-Residence, we’ll be able to continue building powerful growth opportunities for our employee-owners.”

Michael Sgro added, “This is about more than a change of address for Michael Sgro Leadership Coaching. Serving as Mower’s Coach-in-Residence is an opportunity to connect with and nurture extraordinary leaders around the country as they continue developing empathy as a core competency. The Mower community shares my passion for working with love, driving excellence and innovation, and having fun along the way, and I’m looking forward to this collaboration.”

About Michael Sgro A Syracuse native, Sgro ascended the ranks in higher education at several institutions in New York state, earning a stellar reputation for his work with constituent engagement, program management, professional networking and digital marketing. He spent 20 years on college campuses in New York and the Central New York region before coming home to Syracuse to start his own coaching practice. Sgro’s honors include the NYU Advocate for Change Award, the Downtown Syracuse Committee Perfect Partner award, the Le Moyne College Ignatian Award for Service and the Champion of Learning from the Association of Talent Development of CNY. He holds a certificate in business coaching from the Professional Business Coaches Alliance of North America, is a certified facilitator of Extended DISC, and is an alum of Le Moyne College in Syracuse.

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